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4 Reasons To Do Affiliate Marketing

Reason #1: Profit

Affiliate marketing is one of the most popular online business models, and for good reason...

...thousands of people make 3 figures (or even 6 figures) per month just by promoting other people’s products!

Reason #2: Simplicity

As an affiliate marketer, you don't have to...

  • Warehouse products

  • Ship products

  • Lease an office building

  • Deal with irate customers

  • Or suffer many of the other usual business headaches

In essence, affiliate marketing is stupid simple… just get your affiliate link, persuade people to buy the affiliate product at your link, and get paid.

Of course there’s actually a little more to it than that, but still...

...affiliate marketing is much easier to do than most other business models, and it’s relatively risk-free.

Reason #3: Agility

Because of how easy it is to find affiliate products, you’ll also be agile enough to pivot – in case you need to stop promoting a product that is not producing commissions and start promoting another.

Actually, your best strategy – to stack the deck – is to promote a variety of products in a profitable niche.

Reason #4: Flexibility

Being able to offer multiple products in a profitable niche allows you to cultivate a “warm” audience interested in that niche…

...people who will come to know, like and trust you because of the ongoing value you will provide to them…

…and as you promote niche-related products that they’ll want and need, you can bet that many of them will buy products through your affiliate links.

If one product is not right for them, perhaps another will be.

7 Crucial Skills For Affiliate Marketers

Affiliate marketing does require skill and effort, though.

In fact, your success will depend on the mastery of 7 crucial skills…

1. Traffic generation

2. List Building

3. Email marketing

4. Copywriting

5. Content creation

6. Analytics

7. Keyword research

Before You Run Screaming From The Room…

…let me assure you that you don’t actually have to master all these yourself (at first, anyway).

Wait!

Did I just contradict myself? No!

Actually you absolutely need only the first three listed skills to get started.

And when the time comes to do more, you can hire experts at fiverr* – for very little money – to do whatever you don’t know how to do or don’t want to do.

Let’s unpack those skills, one by one…

Skill #1: Traffic Generation

If you can’t drive traffic, no one will see your affiliate links or click on them.

This issue totally stumps many beginning affiliate marketers.

But traffic can come from a lot of different sources, such as…

It doesn’t matter if you’re going with paid or free traffic… or even both.

What matters is that you focus on only ONE at a time.

Once you master one method of traffic generation – and it’s bringing you sales – the next step will be to scale it up…

…or maintain it and start working on the next traffic method.

But where should you start?

Fortunately, internet traffic expert Russell Brunson has recently published his Traffic Secrets*, which you can possess just by paying for shipping and handling.

This hardcover book will completely demystify traffic for you!

Skill #2: List Building

You’ve probably heard, The money is in the list! parroted ad nauseam.

There’s a reason for that… it’s actually true.

A huge chunk of your sales will come from your email list – if you do it right.

But let’s start with how to even build a list.

The most straightforward way to build your list is by using a properly built opt-in page built in funnel-building software such as ClickFunnels*.

And if you own a blog, a pop-up (which also can be built in ClickFunnels*) – that contains the opt-in form or leads to one – can add more subscribers to your email list.

Skill # 3: Email Marketing

Email marketing is probably one of the most important skills affiliates can develop.

To do it, you’ll need an autoresponder such as GetResponse*...

…then you need to get affiliate links for the products you wish to promote…

…and finally… DON’T SEND SALES LETTERS (at least not at first)...

…instead launch a “charm campaign” to build your relationship with your list.

Actually The money is in the list! tells only half the story...

It should read, The money is in the relationship you build with your list!

As they begin to know, like, and trust you, they will start buying what they want and need – at your links!

(And what if you were to provide value and links at the same time? What a concept!)

Skill # 4: Copywriting

Writing that engages your reader – at least well enough to persuade them to do the next intended step – is called “copywriting.”

This “copy” is found in emails, blogs, video scripts, opt-in pages, and sales pages.

Fortunately, the copywriting that actually goes the last mile to sell affiliate products has already been done for you – on the vendor’s sales pages.

But getting people there – in the right frame of mind – requires that you either write content yourself or have it written for you (remember fiverr*?).

Skill # 5: Content Creation

Although you can start affiliate marketing without much content, your long-term success will be tied to your content, because…

  1. Your content establishes your authority. People want to buy from those who show that they know what they’re talking about;

  2. Your content is a great way to build rapport with your email list. People value quality content that tells them what they want to know;

  3. Your content (especially in blogs and videos) can get you new prospects and customers.


(If you happen to be interested in marketing to beginning affiliate marketers, I can provide you with all the content you’ll need* to hit the ground running.)

Skill # 6: Analytics

Much money is lost by affiliates who don’t know or understand their numbers.

Analytics skills help the affiliate know what is working and what is not.

Armed with this information, affiliates can make smart tweaks to become profitable – or even 10X their profits.

Your basic tools, such as your ClickFunnels* page builder and your GetResponse* autoresponder, have built-in analytics, which are very helpful…

…but anyone wishing to scale up their business will need more comprehensive software to give them the insights they need.

Skill # 7: Keyword Research

One of the linchpins of organic (free) traffic methods is SEO (Search Engine Optimization).

The basic idea is to feature a word or phrase in your content that

  1. people are using in their searches; and

  2. you can competitively rank high on the first page of search results at Google or other search engines.

Your Main Takeaways

  1. Understand 4 reasons to do affiliate marketing.

  2. Understand the 7 skills needed to succeed with affiliate marketing.

  3. Understand that there are solutions for each challenge you will encounter as you build your affiliate business.

*Whenever you buy something at one of my links, I’ll earn a commission... but it won’t cost you any extra