What’s The Advantage Of Email Marketing?

Some people consider email to be too old-fashioned, too 20th century, too stodgy to use in their business…

…but the top-earning affiliate marketers swear by it.

Why?

Email is the best and most consistent way to stay in contact with the people who have shown interest in what you have to offer.

The world of pixels, messaging, and social media is constantly shifting… what works today may not work tomorrow.

Email, on the other hand, is here for the long haul.

Another advantage is that your email list is completely yours.

Nobody can take it away from you.

Horror stories abound where Google changed an algorithm or Facebook shut down an account – completely ruining people’s businesses.

That won’t happen with email.

You can send emails to the people on your list from now on, no matter what the big corporations decide to do.

Other than the cost of autoresponder software, email marketing is free.

You won’t have to pay extra whenever you want to reach out again to your subscribers.

Of course it probably did cost something to get them on your list in the first place… but this expense pales in comparison with the value they can bring to your business over time.

The money you earn with email marketing is pure profit!

The most efficient way to build your email list is to use an opt-in funnel built in ClickFunnels*.

On the opt-in page, you promise your visitor something desirable in exchange for their email address (and their first name, perhaps).

Once they share their contact info, they see a page that shows them how to get what you promised, and they are simultaneously added to your list.

To make this work, you will need to connect your ClickFunnels account with an autoresponder such as GetResponse* to send your contacts from your ClickFunnels opt-in page to your list in GetResponse.

Your emails are not the only ones competing for your subscribers’ attention…

To succeed, your emails will have to fight to be noticed, to be opened, and to be acted upon.

There is a learning curve in mastering the art and science of email marketing…

The art is the copywriting itself… the subject line… the body… the call-to-action.

The science is in the numbers, which I’ll discuss below.

All of these numbers are important, but let’s unpack the first three…

Delivery Rate – This is the percentage of the emails sent out that actually landed in recipients’ inboxes.

Open Rate – This is the percentage of recipients who liked my subject line well enough to open my email.

Click Rate – This is the percentage of recipients who were persuaded to take action by clicking a link in my email.

I’m pretty happy with 100%, but if this number were lower, I would need to employ at least the following remedies

1. make sure my email domain was set up correctly,

2. make sure my emails don’t include terms that trigger spam filters,

3. do list cleaning more often to remove subscribers who never open emails.

My email open rate has everything to do with the subject line.

I need to keep it within the optimum length of 4-7 words.

Somehow, my subject line has to grab the recipient’s attention…

• with emotion

• with curiosity

• with hope of gain

• with humor

• with expected value

• because they care about the sender

My email copy (the words in the body of my email), as well as the copy in my calls to action (the words in my links) must convince my reader that clicking the link is worth the bother.

Is the expected reward for clicking the link large enough to elicit the click?

These are the things that keep email marketers up at night.

Part of my strategy (I hope it’s working) is to provide solid training every time someone clicks a link in one of my emails by sending them to an informative blog article.

This is just one of many ways you can provide ongoing value so your subscribers will open and click!

1. 1. 1. Understand the Advantage of Email.

      2. Understand how to use Email to your Advantage.

*Whenever you buy something at one of my links, I’ll earn a commission... but it won’t cost you any extra