A niche is a specialized segment of the market.

In other words, it’s the products and services that appeal to people interested in a particular topic.

For example, funnelcopia! Club* offers products and services in the affiliate marketing niche that will enable or enhance the affiliate marketing efforts of people like you.

Niche Selection Must Be Your First Decision

You will make many important decisions while putting together your affiliate business…

…but it will be necessary to base all of these decisions on your chosen niche.

So you need to choose your niche before you decide on anything else.

Selecting The Right Niche Is Crucial

All niches are not created equal.

Some niches have hoards of hungry buyers (but stiff competition), while others have very few followers willing to spend money.

It is crucial that you select a niche that is profitable – but not so competitive that you would be crowded out.

Your First Niche Doesn’t Have To Be Your Only Niche

At some point you may want to branch out into other profitable niches…

…but if you’re just starting with affiliate marketing, why not make money in the affiliate marketing niche while you’re still learning the ropes?

If you choose to do this, funnelcopia! Club* will help you get all the digital products, business organization, strategy, and content you’ll need to hit the ground running.

Your audience is the specific group of consumers you can connect with who are most likely to want your types of product(s) and/or service(s).

When you get traffic to your web site or to a social media post, they can be described as “cold” traffic – people who don’t yet know, like, or trust you.

Once you have made contact with these people, the smartest thing you can do for the long-term success of your business is to build a relationship with them and convert them into your “warm” audience.

Attract The Right People

Attract people who are interested in the topic at the center of your niche, but who also are willing to spend money for solutions to help them achieve their goals related to that topic.

For example, I attracted you into my audience by offering you a solution likely to appeal to people like you who are interested in affiliate marketing.

Retain Your Audience

Some beginning affiliate marketers simply get an affiliate link and then drive traffic to that link.

Even if you are the rare person lucky enough to make money this way, you’ll never get a chance to cultivate a relationship with these people or offer them additional solutions.

This is why you need to send them to a ClickFunnels* opt-in page first…

…on their way to the affiliate offer – so you can collect their contact information.

Connect With Your Audience

After you collect their contact information you can use an autoresponder such as GetResponse* to send them automated emails with affiliate links that lead to additional offers that might interest them…

Cultivate Rapport With Your Audience (“Serve… Then Profit”)

…but it’s very important to build a long-term relationship with your audience by giving them free content so they will be more receptive to your offers.

They need to know that – rather than just trying to sell them things – you truly are helping them reach their goals in as many ways as possible.

For example, I’m demonstrating a way to motivate email opens and clicks, train your audience, build loyalty, and help your audience reach their goals by providing these Affiliate Training Slides for free.

“Don’t find customers for your products; find products for your customers”

If your audience truly believe you are the source of the help they need to reach their goals, you will have an easier job of selling them what they need.

But a product or service will not appeal to them unless they see it as a solution to a problem or as a means of reaching their goals.

Try, then, to truly understand what they want and need so you can offer them irresistible solutions.

Offer Only High-Quality Solutions

One of the main benefits of being a member of funnelcopia! Club*...

…is that you will receive a continuous supply of thoroughly vetted high-quality affiliate products aimed squarely at the affiliate marketing niche.

This means you, in good conscience, can promote the same offers that I will promote to you…

…(whether or not you choose to buy)...

…and thus maintain your credibility with your affiliate marketing audience.

1. Understand that your Niche, Audience, and Solutions must be aligned to find your Profit Zone.

2. Understand the importance of offering free content to cultivate a long-term relationship with your prospects and customers.

*Whenever you buy something at one of my links, I’ll earn a commission... but it won’t cost you any extra